Writer
Editor
Creative strategist
DEDRA MCDOWELL
Dedra McDowell is a writer, editor and creative strategist.
Dedra has the ability to create and execute a broad range of creative copy, from product and landing page copy to full campaign multi-channel delivery. For the past 15 years she has made a career in digital media and e-commerce with an emphasis on women’s markets.
As a fashion and beauty journalist, Dedra launched two successful verticals for two Gannett publications. She has guided the trajectory of consumer-facing product descriptions while working for two of the industry's leading e-commerce sites. Dedra has also lent her creative expertise to developing editorial campaign concepts to help major brands connect with diverse audiences.
Skills & Services
Skills
Copywriting
Proofreading and editing
Content development
Services
Branded Content
Website Copywriting
Product Descriptions
E-Commerce Copy
Proofreading and Editing
Content Development
Press Releases & Media Releases
Recent Work
Bylines
Pitched & Edited Pieces
Work History
Branded Content Editor
August 2021- Present
Lead Product Writer
May 2017-January 2023
Marketing Communications Writer
March 2017- March 2016
Communications Specialist
July 2015- July 2016
Freelance Writer
July 2011- July 2015
Lifestyles Reporter
August 2007- July 2011
Get in touch.
Let's work together!
615-900-0907
hello@dedramcdowell.com
